24 Weeks

In many cases of injury that results in death it is NOT the injury that causes death…it is shock.  Your system starts to shut down and that is what kills you.

I am observing this same situation occurring all across the nation in business right now.  We are all trying to hoard and scrimp our way to survival.  This is not inherently a bad thing, but, here is a major problem:  You can save yourself to death!

How you say?  Let’s look at it as if you ran a farm for your livelihood.  Even through a very difficult winter, eating less and trying to hang on, you are planning for the spring and for planting your next harvest.  If, out of fear (shock) you wait to long to plant your next crop…you will have only one option left to eat for you and your loved ones:  hunting.

Herein lies the problem:  Hunting is not and should not be the primary way you feed your family (business).  There is nothing wrong with planning on going out and getting sales via ‘instant’ solutions when the economy picks back up.  However, if you don’t have your fields plowed and prepared with seed in the ground ready for the first warm weather…you will miss out on valuable time to be back in a sustainable sales environment.

If you, like so many of the business owners I see, wait too long you will be out in the woods with everyone else hunting and very likely starving.  The wise farmer understands the seasons and is always working to prepare for the next one.  You should be too!

Do something!  Get out of your cave and talk to people!  Don’t die from shock!

I pray that enough business people in our nation and around the world, start plowing and planting again so that we all will return to better times.  I also pray that you and your business will be sustained through this difficult time.

Peace,

Mike